Internet medical "going out to the sea" seems to be a bit ugly. Once the big domestic market is far from being developed, the status quo of Internet medical care is not optimistic. Is it necessary to "go to the sea"? And by what "out of the sea"?
However, from the existing practice, there has indeed been an attempt by Internet medical companies to go to sea. Moreover, these attempts are gradually changing over time. Including the form, method, and content of the sea, it presents an evolutionary trend that gradually evolves and subdivides.
What factors are driving the trend of “going out to sea� In what direction will this trend eventually move forward? Is it possible to have an impact on the domestic Internet medical landscape?
Evolution Phase 1: Patients go out to sea
Cross-border medical care has actually been on fire for some time. The main service provided is to send Chinese patients to medical, beauty, medical examination and other institutions abroad to receive medical services. This has also led to some overseas remote consultation services. Before the Internet intervened, such services were mainly provided by intermediary service agencies.
The market itself also has an evolutionary process. In the early days, it was mainly for physical examination, cosmetic surgery, anti-aging, etc. Information asymmetry and lack of norms were relatively confusing. In the late stage, Shengnuo, Huiyi, and other institutions emerged, gradually strengthening the concept of brand and regulation. In particular, the Shenguo family specifically proposed the service of critically ill patients, highlighting the attributes of medical care. Since then, there have been a large number of out-of-town medical institutions targeting Japan, South Korea, Hong Kong, Macao and Taiwan.
At this stage, going abroad for medical treatment is mainly for specific needs. For example, the demand for high-quality medical services for high-net-worth people is difficult to meet in public hospitals in China; or it is for high-end people with specific needs such as aging, plastic surgery and beauty. Coupled with the issue of market awareness, this stage of going abroad to see a doctor is still in a very small market size.
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