“When you go to the hospital to see a disease, it is a day.†This is the medical experience for most people. The “tricky†process of repeatedly asking for medical care, queuing and registering, and looking for outpatient departments makes the public feel that it is difficult to seek medical treatment. In response to this, many mobile medical APP companies have also entered the market with the “swords and slantingâ€. In early March, the company also announced that it will enter the accompanying clinic market and enter the first-tier cities such as Beijing, Guangzhou and Shenzhen. In this regard, some insiders believe that accompanying clinics can bring more comfortable medical treatment experience to patients. If combined with "online expert number appointment" and "online referral" services, it is possible to alleviate the current "slow doctors" and " The problem of seeing a doctor is difficult.
"Professional escort" goes online to fill the gap in the market
"If you have a professional accompanying doctor to take the elderly at home to go to the hospital to see a doctor, it is actually a very good thing." Mr. Li, who works in Zhujiang New Town, said that because the elderly in the family have chronic diseases such as diabetes, they often go to the hospital. However, since most of the top three hospitals are almost "popular," if you don't stay with you, it will take a lot of work time.
Therefore, relevant mobile medical APP institutions have been targeting the “professional escort†gap since the end of last year. At the beginning of March this year, Fun Medical Network announced the launch of a small and interesting nurse APP, aiming at the resource-rich cities of the top three hospitals in Beishangguang and other places. The professional nurses help the users to queue up, pay, wait, accompany the users to do inspections, take reports, take medicines. Accompanying infusion services such as infusion. Zhang Zhenhua, vice president of Fun Medical Network and CEO of Fun Network, said that since the launch of the platform, “the daily order volume is better than expectedâ€, and after the trial period, it will increase market operations.
In Guangzhou, a similar platform has been introduced to provide outpatient services. For example, the current nursing platform for special patients at the end of last year was operated by the Guangdong Family Doctors Association. By the end of October last year, the number of nurses registered on the U-protection APP service platform was nearly 500, and the number of registered doctors was nearly 100. There are nearly 4,000 registered users, including one of them. The nursing service provided by the nurse can not only help the user to arrange and save various inspection and treatment time, but also help the user to sort out the condition and give professional medication guidance.
“We did not force a certain type of person to be classified as a suitable group, but to define all those who are in hospitals and hope not to be tired of themselves. There are several typical groups that can be used as reference: pregnant women, children, the elderly and off-site visits. User.†Zhang Zhenhua said that unlike ordinary housekeeping services, the whole process of accompanying medical services requires professional nursing knowledge and can help patients when they need them.
Does booking an appointment affect the fair medical treatment?
The “accompaniment diagnosis†market has just started. Although Beishangguang is the city with the most medical resources, the Guangzhou market is always slightly behind Beijing and Shanghai. For example, although the medical network has plans to enter the Guangzhou and Shenzhen markets, the test water still chooses. Beijing.
“Guangzhou has a lot of medical resources, but compared with Beijing and Shanghai, the radiation impact of medical influence is far less than that of the north and the west. This is the main reason why Guangzhou citizens enjoy the convenience brought by mobile medical care.†People in the Internet medical industry pointed out that Beijing's medical influence has spread to the Northeast, North China and even Inner Mongolia. Shanghai is the entire Greater East China region. The foreign patients who come to Guangzhou for medical treatment are mostly in Guangdong Province, plus culturally. The difference in consumption habits and the late layout are justifiable.
The person said that although the accompanying consultation is for people who are inconvenient to travel, more mobile medical APP platforms are currently registered for doctors online. If the business is combined with "online registration", the market volume will be even larger. “The place where the medical resources such as Beishangguang are concentrated is just not enough for 'accompaniment diagnosis'. 'It is not enough to hang up a famous doctor number, consult a doctor's procedure, and refer to a hospital bed.' It may become the future development of medical end APP. direction."
Because "diagnosis" is still a new thing, it is still in the marketing period, and the fee is also positioned in the scope of the public's "acceptable". For example, the interest network is 168 yuan, and the longest consultation time is 4 hours. The timeout is charged at 25 yuan / half an hour. "This kind of fee is not high in terms of mere escort. It is similar to general housekeeping services. If there is demand, I will consider it." Mr. Liu said that especially for nurses with qualified nurses, such fees can be accepted. However, industry insiders pointed out that if the accompanying clinic is combined with services such as the expert number, the price will go far beyond this. “Generally speaking, mobile medical care will be priced according to the difficulty level of the expert number, generally ranging from 20 to 1000 yuan, plus the service of contacting the bed or quick referral, it will be 'one-stop' The person pointed out that the hospital and doctor resources of the mobile medical utilization platform make it easier for some people to seek medical treatment, and to a certain extent, it also affects the fairness of medical treatment.
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